Graphic, Web Design & Marketing Blog

Search Engine Optimization Basics: How to Use Title Tags & Meta Descriptions

Last month, we went over what keywords are and how they affect your website’s Search Engine Optimization. We saw that when you want your website to appear in search results, you need a cohesive keyword strategy that informs your website’s content. Once you have figured out an initial keyword...

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Using the Right Social Media Channels for Your Small Business Marketing Strategy

Small business marketing is about investing in only the top performing marketing strategies. When both time and money are limited, you want to maximize ROI without having your efforts take up too much time.

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How Big Data Influences Business Graphic Design & Marketing

We’re in the age of big data, and that means we have a lot to learn about how we create, communicate, and grow businesses. Graphic design and big data intersect in two major ways: First, graphic design for small business marketing is constantly being informed by new data about customer behavior...

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Does Your Automotive Website Attract New Customers? 4 Essential Automotive Web Design Tips

Your automotive shop thrives because of your great customer service and hard work. While your on-site practices are the best thing for repeat business, attracting new automotive customers means having a stellar automotive web design.

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What are SEO Keywords & How do they Influence Web Traffic?

If you’re new to online marketing and you’re trying to learn more about how to drive website traffic, you will hear the terms SEO and Keywords often. So, let’s take a minute to unpack what these terms really mean and how you can start using them to inform your website content. Since the online...

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How Graphic Design Builds Your Small Business’ Reputation

Graphic design is integral to small business marketing. Potential customers and clients respond to visual content and brand experience more and more every year. The style of your graphic design directly tells potential customers about the unique value you offer. Your business’ graphic design...

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How Compelling Blog Posts Will Kick-Start Your Small Business Marketing

Small business marketing in the digital world means reaching potential customers where they already go: online. A blog is a great starting point for reaching those customers, driving organic search traffic, growing a website, and for fueling your social media by sharing the posts you write about...

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5 Small Business Website Design Tips to Drive Sales

Whether you are looking for a new website or to update your existing website, the goal of small business website design is to attract more customers and drive sales. It’s an exciting process, and good website design takes into account everything from how your website looks to customers, to how...

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6 Tips for Creating an Effective Automotive Marketing Survey

Customer surveys might not be the first thing you think of for automotive marketing, but an auto shop can really benefit from learning a little more about its customers. Survey responses can help you attract new customers, pinpoint how to improve your services, and learn how to make changes to...

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What Makes an Effective Call to Action: Converting Viewers Into Customers

 

A Call to Action (CTA) is an image, text, or button that you position throughout your blog, newsletter, or other piece of content on your website. Their goal is to attract clicks by showing your viewers an irresistible offer or idea. The best Calls to Action are short and sweet, like a...

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